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Content of this unit
References
TOWARDS THE CIRCULAR ECONOMY; Economic and business rationale for an accelerated transition. Ellen MacArthur Foundation 2013. https://www.ellenmacarthurfoundation.org/assets/downloads/publications/Ellen-MacArthur-Foundation-Towards-the-Circular-Economy-vol.1.pdf

Consumer segmentation for online sellers, http://www.getfoundfirst.com/consumer-segmentation-for-online-marketers-ebook/ 
https://www.usertesting.com/blog/customer-personas/ 

National Zero Waste Council Canada, Circular Economy Business Toolkit.

Organising for the Circular Economy, A workbook for developing Circular Business Models. Jan Jonker, Ivo Kothman, Niels Faber, and Naomi Montenegro Navarro. 2018
4.1 Developing a circular business or product/service idea
4.1.1 Existing or new product? 4.1.2 Identifying resources 4.1.3 Customer profiles 4.1.4 Build a customer profile
4.2 Detecting market needs & competition
4.2.1 Understanding the Customers 4.2.2 Tools for customer analysis & definition 4.2.3 Understanding the Competitors 4.2.4 Bear in mind
4.3 Educational film
4.4 Additional resources
4.5 References