Content of this unit
Additional resources
If you are interested in more details on resource identification, here is a quick and good presentation: http://elpisdesign.com/lesson-8-key-resources-need-to-run-business/
And now you have the idea for your business and product or service. Think about setting up your own business. Here is a video with 17 tips for running a small business and preventing business failure: https://youtu.be/9xzMf89u2vM
Consumer Segmentation for Online Marketers: This is a free downloadable E-book that proposes to you to learn the basics of researching, determining and targeting the best segments for your products. When you finish reading this E-book, you will understand and apply the concept of segmentation of consumers on any budget.
http://www.getfoundfirst.com/consumer-segmentation-for-online-marketers-ebook/
The article is not only about creating "Characters", but also contains helpful tips on how to get the information you need to create them: https://blog.hubspot.com/marketing/buyer-persona-research and https://www.usertesting.com/blog/customer-personas/ .
And now you have the idea for your business and product or service. Think about setting up your own business. Here is a video with 17 tips for running a small business and preventing business failure: https://youtu.be/9xzMf89u2vM
Consumer Segmentation for Online Marketers: This is a free downloadable E-book that proposes to you to learn the basics of researching, determining and targeting the best segments for your products. When you finish reading this E-book, you will understand and apply the concept of segmentation of consumers on any budget.
http://www.getfoundfirst.com/consumer-segmentation-for-online-marketers-ebook/
The article is not only about creating "Characters", but also contains helpful tips on how to get the information you need to create them: https://blog.hubspot.com/marketing/buyer-persona-research and https://www.usertesting.com/blog/customer-personas/ .
