Content of this unit
Additional resources
If you are interested in more details on resource identification, here is a quick and good presentation: 

And now you have the idea for your business and product or service. Think about setting up your own business. Here is a video with 17 tips for running a small business and preventing business failure: 

Consumer Segmentation for Online Marketers: This is a free downloadable E-book that proposes to you to learn the basics of researching, determining and targeting the best segments for your products. When you finish reading this E-book, you will understand and apply the concept of segmentation of consumers on any budget. 

The article is not only about creating "Characters", but also contains helpful tips on how to get the information you need to create them:  and .