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Content of this unit
Exercise 2 -  Detecting market needs & competition
4.1 Developing a circular business or product/service idea
4.1.1 Existing or new product? 4.1.2 Identifying resources 4.1.3 Customer profiles 4.1.4 Build a customer profile
4.2 Detecting market needs & competition
4.2.1 Understanding the Customers 4.2.2 Tools for customer analysis & definition 4.2.3 Understanding the Competitors 4.2.4 Bear in mind
4.3 Educational film
4.4 Additional resources
4.5 References
Exercise 1 Exercise 2