Content of this unit
Get inspired by circular solutions
Well-being in our society can no longer be based on overconsumption of natural resources. To maintain viable businesses, we need new solutions to ensure that materials and their value circulate in our society for as long as possible and loss and waste are kept to a minimum.

We should advance from the logic of economies of scale and cost-cutting, towards a society that uses what it has, responds first to basic needs of all, circulates the newly gained purchasing power in the local communities and generates economic, natural and social capital. The only way to reverse the trend of high unemployment and the downward spiral of economic development is to ensure that more value is created by using available resources to create money that is designed to flow through local businesses and stay in the local community.

Unlike the traditional linear economic model based on a 'take-make-consume-throw away' pattern, a circular economy is based on sharing, leasing, reuse, repair, refurbishment, and recycling, in an (almost) closed loop, where products and the materials they contain are highly valued. In practice, it implies reducing waste to a minimum.