Content of this unit
Strategies, benefits and challenges of going circular
The circular economy doesn’t just help preserve the environment. It also gives companies the opportunity to reduce their costs and create new, virtuous economic models.

It also has a positive impact in terms of creating value and jobs. Transforming waste into resources means developing new functions to rethink the production chain, and eco-designed products. It is an economy which also encourages new sectors that repair, reuse and recycle to flourish. It has the effect of relocating production within the national territory. Our current model outsources production. But when waste is recovered locally, it offers a direct and low cost source of supply for our industries.

Circular economy offers several new possibilities to create value on which a business model can be based. For this it is necessary to redefine value creation, to approach it in a circular way.

The changes that are needed to realize a circular economy require a fundamental system change and new, circular, business models. Innovation in business models contributes to this change because it redefines the purpose of companies and the interpretation of their value creation.